Retail Industry Success Stories Using MVT

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Company Name:
Bridgestone/Firestone Retail and Commercial Operations (BFRC)

Highlights:
BFRC used QualPro's MVT® process to achieve an 8.1 percentage point increase in comp sales.

Information:
With more than 2,200 consumer and commercial stores and approximately 22,000 teammates in North America, BFRC operates the largest number of company-owned full-line automotive retail generalist stores in the world. Store channels include ExpertTire, Firestone Complete Auto Care, GCR Tire Centers, TiresPlus, and Wheel Works. Automotive service is the largest part of BFRC's business, accounting for approximately 50 percent of sales, with tire and financial services making up the rest.

Bill Perdew, Chief Operating Officer of BFRC, is responsible for all North American retail operations. After 30+ years of experience running various BFRC operations, Bill is "committed to serving our diverse customer population with diverse teams of teammates."

BFRC is using MVT® to develop innovations that better serve customers, increase revenues, and decrease costs. By simultaneously testing 30 store and advertising strategies, BFRC is rapidly identifying actions that can provide tens of millions of dollars in financial benefits and better satisfied customers.

Testimonial:
"8.1% increase in sales... $14,000 per month average profit increase across 2,100 stores... Huge!... It's absolutely worth the investment!"

Bill Perdew
COO
Bridgestone/Firestone Retail and Commercial Operations

Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 200,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing by QualPro.