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Company Name:Williams-Sonoma Highlights: Williams-Sonoma has used QualPro's MVT® experiments to help achieve a 25% lift to their catalog dollars per book. Information: When specialty multi-channel retailer Williams-Sonoma began experiencing both a rapid growth in their retail store and e-commerce sales and a disappointing decline in catalog sales, the company turned to QualPro to help improve their mail order business. Williams-Sonoma's top executives joined selected project participants and QualPro consultants to formulate a stable, testable improvement process. In accordance with QualPro's standard approach to test only ideas which are practical, fast, and cost-free to implement; the team chose to avoid changes to the main catalog spreads, as well as other factors which would have required additional photography and cost. QualPro's MVT® experiments eventually revealed four ideas which actually had a very positive effect on Williams-Sonoma's catalog sales. Overall, QualPro's MVT® process guided Williams Sonoma to a 25% increase in catalog sales per book, encouraging Williams Sonoma executives to further employ QualPro to pursue additional MVT® testing. |
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Since 1982, QualPro has used Multivariable Testing (MVT®) with 1000+ companies to test 200,000+ improvement ideas. MVT® tests between 20 and 40 ideas simultaneously, accurately predicting the bottom-line impact of potential process changes in weeks. Take existing process initiatives, like Six Sigma, to a whole new level. All process improvement tools and approaches (TQM, DOE, Six Sigma, Re-Engineering, SPC) can be enhanced through the use of Multivariable Testing by QualPro.
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