Overview and Focus Areas

Retail centers nationwide have used QualPro’s MVT® Process to achieve breakthrough improvements in comp sales and margins. By testing practical, fast, and cost-free solutions, our retail clients can rapidly improve results, reduce costs, and simplify operations. We designed our unique performance improvement approach to identify innovative ideas for enhancing performance. Then, we test these ideas in a real-world environment to determine which ones will have the greatest impact on performance. By involving individuals from all levels of an organization, our approach builds enthusiasm and support for implementing the final solutions. Our retail clients consistently achieve comp sales increases of 4 percent to 18 percent by using QualPro’s unique performance improvement process. We developed our MVT Process to generate fast results without budget increases, and our process consistently produces breakthrough results for our retail clients.

Our consultants focus on the following areas.

  • Optimizing store locations
  • Improving advertising effectiveness and media mix
  • Optimizing pricing strategy
  • Maximizing in-store and online sales
  • Improving merchandising and store operations
  • Optimizing store layout
  • Improving circular effectiveness
  • Optimizing inventory levels
  • Increasing same-store sales and margins

In the News

Wall Street Journal


Big Lots


Pilot Flying J

$150 Million Increase in Annual Sales

Based on QualPro's recommendations, Big Lots added $2.1 million in sales per week by testing advertising and in-store changes, resulting in a 14:1 gross margin ROI. Read more…

$50 Million Reduction in Advertising Expenses

QualPro helped Lowe's reduce advertising costs while simultaneously increasing the effectiveness of its marketing strategy. These changes reduced the company’s advertising expenses by $50 million. Read more…

4.2% Industry Gain in a Down Market

After conducting MVT® Testing, QualPro helped Pilot Flying J achieve in-store sales increases of 4.2% at a time when competitors experienced a decline in profit. Read more…

What Our Clients Have to Say

So what happens to the bottom line in big bold letters? We have an improvement potential up to $175 million in retail sales and up to $85 million in retail margins.

Staples, Kristen Miller, Director, Marketing Strategy & Consumer Insights

The old approach tends to use what worked before. Our old approach relies on ego and vanity. QualPro brings a quantitative approach that we are currently lacking. Things change. We need to rely on sanity. If we are not getting better, we are getting worse. I feel truly blessed to get to participate [in] and use QualPro MVT.

AutoNation, Julie Miller, General Manager

I have never come across a more powerful business tool than MVT. It’s a great way to succeed in today’s competitive world.

Williams-Sonoma, Ed Mueller, CEO